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We Are The World 25 Artists Get Enlytened

PARK CITY, Feb. 3 , 2010, Whether it's from a celebrity looking for that extra boost after a long day at the studio, or a local weekend warrior headed for the slopes, the buzz about the hottest new nutritional product keeps growing at lightning speed. It's all about enlyten, a new energy strip that dissolves in your mouth within seconds. In a week's time, enlyten buzzed all the way from Sundance celebs in Park City to Henson Studios in Hollywood, where Monday it made an exciting splash at the star-studded recording We Are The World 25.

Quincy Jones' remake of Michael Jackson's original, We Are The World, is now set to provide aid to victims of the recent disaster in Haiti. Nissa Alloy, a local Park City distributor of enlyten and Ron Maldonado, VP of Celebrity Events working with the producers of We Are The World 25, were both thrilled by the response. Among an amazing variety of outstanding performers present at the studio yesterday, Randy Jackson from American Idol was very excited about enlyten's new energy strips. Jordon Sparks wants to know about trying the company's other products and enlyten also found its way onto the Black Eyed Peas tour bus today, just to name a few. Some of the other celebrities who appeared at the event and received enlyten were: Barbara Streisand, Wyclef Jean, Carlos Santana, Jennifer Hudson, Sugarland, Adam Levine, Jason Mraz, Natalie Cole, The Jonas Brothers, T-Pain, India Arie, Good Charlotte, Heart, Brandy, Pink, Will Smith, Miley Cyrus, Celine Dion, Rob Thomas, Jeff Bridges, Kid Cudi, Usher, Will.I.Am, Kanye West and Snoop Dog.

Parkite Nissa Alloy also recently partnered with Park City Television and the popular luxury lounge Crown on Main during Sundance where these energy strips were a tremendous hit at the Festival too. The most common A-lister responses were "Where can I get these?" "Why haven't I heard of this before?" and "I need this now!"

Using an incredible new technology that allows nutrients to be absorbed quickly, allowing for a healthy, sudden burst of energy, it's no wonder the buzz is growing so fast. Enlyten was also sought after for the Gibson Guitar Lounge, the Grammys and there is even discussion of a product appearance at the Oscars this year.

"Of course, not only celebrities are benefiting from this new nutritional product. Because it comes in such a convenient, small package, and you don't need to carry water to take it, it's the perfect energy solution for skiers and other athletes around Park City." said Alloy.

Shaquille O'Neal, official spokesperson for enlyten, shares his enthusiasm for this unique product, "A professional athlete needs their body to respond quickly and enlyten's strip technology allows me to get the supplements I need as quickly as possible. I use the electrolyte strip before, during and after games and the energy strips on my days off to give me the boost I need." Enlyten electrolyte strips have been used by colleges and universities, and numerous other elite athletes.

The ease and convenience of delivery is a huge contributor to the amazing success of enlyten, a Tulsa Ok company that is just over a year old. Instead of the traditional method of swallowing pills or drinking large quantities of sugary sports drinks , the product dissolves on the tongue before ingesting.

And would you believe 0 calories, 0 sugar, 0 carbs? There's not an energy drink on the market that can boast anything close to that.

A current sampling of their products include: energy, electrolytes plus, appetite suppressant, calorie burner, melatonin plus, antioxidants, and fix recovery (popular relief for over-indulgence).

Viva Shaq Vegas!
Read what the official Las Vegas Tourism Web Site had to say about Shaq and Enlyten visiting Vegas.
http://visitlasvegas.com/vegas/play/sports/news/details.jsp?id=906


Las Vegas to Welcome Shaquille O'Neal with First-Ever 'Tweet Hop'
Here's the release on Yahoo Finance:
http://finance.yahoo.com/news/Las-Vegas-to-Welcome-pz-2199377001.html?x=0&.v=1


What Happens in Vegas, Starts with Social Media
Enlyten and Digital Royalty team up to get the party started in Las Vegas!
http://www.sportsnetworker.com/2009/08/10/what-happens-in-vegas-starts-with-social-media/


The New York Times- Enlyten Fuels Syracuse to an overtime win
http://thequad.blogs.nytimes.com/2009/03/13/after-6ots-a-few-notes/


Reuters- Enlyten Signs Shaquille O'Neal as Official Spokesperson
http://www.reuters.com/article/pressRelease/idUS208954+02-Apr-2009+PRN20090402


CNBC- The Tweet Heard Around the Endorsement World
http://www.cnbc.com/id/30014050